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BRIDGING THE GAP AFTER WWII
Founded in 1950 by Fred Wada, JATAI International emerged as a pioneering liaison dedicated to fostering trade and cultural exchange between Japan and the United States in the aftermath of World War II. The primary goal was to serve as a bridge, facilitating understanding and cooperation during a pivotal time of rebuilding and reconciliation.
FRED WADA & THE TOKYO OLYMPICS
Fred played a pivotal role in bringing the Japanese swimming team to the U.S. national championships, which eventually led to his involvement in the 1964 Tokyo Olympics. His relentless efforts in securing the Tokyo Olympics marked a significant turning point for Japan which transitioned the country from a struggling post-war economy into one of the world's economic leaders.
Jatai's Evolution in The Beauty Industry
Fred's successor, Mr. Kay Obayashi, began Jatai’s long and respected history in the beauty and barber industry. He established an exclusive distributor relationship with Feather Safety Razor Co. Ltd., a Japanese manufacturer of high quality haircutting and shaving tools. JATAI's first products were Feather Switch Blade Shears with replaceable blades. To this day it is still one of the most innovative and economical shear on the market.
An Innovation That Changed the Hair Industry
In 1991, JATAI and Feather launched the Feather Styling Razor, an innovative haircutting razor with replaceable guarded blades. At the time, haircutting razors were unpopular in salons due to safety concerns. However, the new design and educational efforts revived its use, offering new creative options for hair professionals. To this day, the Feather Styling Razor is the preferred professional's choice for haircutting razors and is a frequent winner of the LaunchPad Reader's Choice Awards.
An Expansion Of Offerings
Jatai continued to expand their offerings by becoming the exclusive distributor for several other Japanese manufactured beauty brands including Seki Edge personal care items by Green Bell, Fuji Paper end papers and dispensers by Fuji Paper Chemical Co. and Du-Boa hair brushes by Ikemoto Brush Co. To this day, JATAI continues to introduce quality products that enhance the professional and home user experience.
A Brand Of Lasting Value
JATAI's mission has been to provide users with the finest tools, implements and education to keep its customers on the 'cutting edge' of technology. For over 75 years, JATAI is proud to represent brands of lasting value that make a significant difference for beauty professionals and consumers.
BRANDS JATAI REPRESENTS
COMMITMENT TO EDUCATION
We believe a strong brand with lasting value is backed by education and ongoing support. JATAI Academy demonstrates our commitment to education by providing 'how-to' videos using JATAI tools, look inspiration for stirring creative juices and knowledge based articles to remain relevant in today's rapidly evolving world. We're here to help you succeed.
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The ultimate professional information resource portal where Education, Artistry and Trends CONNECT for Stylists and Barbers.
"One of my very first graduating gifts from cosmetology was a Feather Razor"
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