When you think of JATAI, the first thought that comes to mind is 'razors and blades.' Yes, we are most notably known for our razors. But we do carry a number of other fantastic, high-quality items. Many of them made in Japan, our products are curated from quality companies that produce products with utmost care and attention. Aside from Feather, Seki Edge is one of our best lines which caters to the everyday person looking for quality personal care tools. Fuji Paper is also a great Japanese company specializing in strong, absorbent end papers for perms and permanent hair texture. Lastly, Ikemoto manufactures some of the best hair brushes in Japan. Their brushes are produced under Ikemoto or sub-brand Du-Boa. This year we brought in 5 new brushes with unique benefits. Let's go over these new brushes and why you'll want one (or more) to add to your brush collection. 5 New Hair Brushes   Du-Boa Aging Scalp Brush with Boar Hair This brush is beautifully designed and made in Japan. It has a combination of nylon and boar bristles which is nice for an aging scalp. The purpose of the boar bristles is to create more glossy, voluminous hair and to glide through the hair for less breakage during styling. The nylon bristles gently massage the scalp and distribute the natural oils back into the scalp. The anti-static elastic ring helps prevent static. The handle is durable and solid. If you want a brush that will be gentle to the scalp but adds shine and volume, this is a good choice.   Du-Boa Anti-Static Aging Scalp Brush The Du-Boa Anti-Static Aging Scalp Brush is also great for an aging scalp. As we get older the scalp ages 12x faster than our body skin so it needs a different kind of attention. The scalp looses elasticity and hair follicles become less active leading to hair thinning over time. With shrinking oil glands and drier hair, it's important to address the needs of the aging scalp. With soft nylon bristles it gently massages and stimulates the scalp. It features a combination of short and long bristles as well as soft and slightly firmer bristles for various effects. The soft brown outer bristles are gentle to the scalp and hair while the clear firmer bristles ensure smooth brushing of the hair. The short round tip bristles are good for styling and increasing volume whereas the long round tip bristles help clean pores and massages the scalp. The result is soft, smooth hair without tugging or pulling on hair. This brush is made in Japan.   Du-Boa Anti-Static Styling Brush This is no ordinary styling brush. It contains some unique properties for easy styling. The bristles contain olive squalene oil to protect the skin and maintain scalp moisture. It also contains silicone for smooth brushing. On the side of the brush is a stainless steel fiber strip (Nasron) that removes static while brushing. It is well balanced from end to end. The durable pink handle is easy to hold and maneuver. If you want to style, maintain scalp moisture and reduce static, this brush is a good choice. Made in Japan.   Ikemoto Hair and Scalp Seduction Brush Seduce your scalp and hair with this irresistible brush! The Ikemoto Hair and Scalp Seduction Brush is a fan favorite in Japan and it's easy to understand why. The bristles massage and stimulate the scalp for an invigorating experience. And they soften and smooth out fine, coarse, straight and even curly hair. It easily removes tangles with ease and without pain. Around the bristles is an anti-static elastic ring to help keep away pesky static. If you're looking for an all around great brush this one is it! Made in Japan, it can resist heat up to 176 degrees F. It comes in 2 colors, blue and red.   Ikemoto Tsubaki Oil Cushion Brush Unlock the Japanese secret to perfect hair. Tsubaki oil, also known as camellia oil, has been used by Japanese women for centuries. Geishas love this oil for its moisture retaining abilities for the skin and hair. Tsubaki oil is similar to the natural oils our skin produces. By retaining these oils in the skin, this helps protect against UV damage and promotes skin elasticity while moisturizing hand hydrating the scalp. It delivers phytonutrients to the scalp and leaves hair shiny and beautiful. The Ikemoto Tsubaki Oil Cushion Brush is perfect for before and after shampooing and a great size for travel. Made in Japan. These new brushes are not your typical brushes. Their unique features and properties make them ideal for various hair and scalp types. High quality with intentional designs, you'll love these brushes if you're looking for a solution to aging scalps, thinning hair, dry hair, improving volume and reducing static.  Product, Brushes and Combs

Today we're going to be working on some fundamental blow dry styling using the Du-Boa Hi-Tech Brush. So we're going to flat wrap hair. So wrap dry is basically where I'm taking all the hair and I'm wrapping hair around the head one way and wrapping it around the head the other way. So I'm basically using the head as a big roller to blow everything dry against. They used to do this back in the old days in the salon on longer hair when they would wet set. They'd brush everything around put a roller in the crown, let them sit under a hood dryer and that's a way of getting everything straight and smooth with just a little bit of bend to it. You need a little bit of bend to create movement. So you wrap hair around the head and use it as a big roller. You can watch the full flat wrap hair video tutorial here taught by Russell Mayes, the Director of Content for Jatai or it's also featured on Jatai Academy. You can follow along with the script below to skim through the content or watch the YouTube video below.   How to Flat Wrap Hair Tutorial:   What is the Best Brush for Flat Wrap? So the first step is we're going to start with the Du-Boa Hi-Tech Brush. Now when you're going to choose a brush you want a seamless tooth coming out. I don't want a tooth coming halfway up and one coming all the way out. I don't want any kind of seams on the tooth itself that could rip and snag the hair as I'm pulling it through the hair. Also, I want a flexible base so that as I run across a tangle and I start to stretch this hair it has a little bit of give and it puts less stress on the hair. It doesn't rip it out. And also since it's flexible it makes it a little bit easier on the head as I'm brushing it through. So let's get started blowing dry.   How do I Flat Wrap Bangs? So the first thing I want to do when I'm going through and I'm going to start wrap drying is I want to get the bangs dry first. If they don't have bangs you can skip this part but we're going to dry the bangs first. So I'm going to start going back and forth across as I'm blowing dry taking care that the air is being directed at the scalp. So I'll go back and forth across the head. Brush everything one way. Have everything come back the other way, just going back and forth with the air flowing down. That way by going back and forth it helps me control any kind of cowlick that I may have around the bang area.   The Flat Wrap Hair Process After I got the problem bangs controlled, then I'm going to go through and start sectioning for my wrap drying. I'll start right in the middle. Everything goes over. I will pivot from the crown, take my next section, follow the brush with the blow dryer. I can pick it up to create somebody as I start to stretch everything over. I don't have to be super anally clean with it. I just want to make sure I get this kind of motion where hair is being wrapped around the head. And just follow make sure I keep the blow dryer moving so I don't burn the scalp. And I'm not trying to dry each section completely 100% dry before I go to the next section. I'll dry it you know 50% and then I'll go to the next section dry it 50% and then on to the next section and I'll keep going. As I pivot, I'll keep going until I get to the center of the back of the head. Now as I get down here to the lower parts, I'm actually wrapping it all the way around the head. Now after I got that dry a little bit, I'm not going to try to dry the whole thing in one spot, I'll go to the opposite side. Start in the center and now I'm going to do exactly the opposite of what I did on the other side. Start in the middle brush everything over from the left side to the right side. I can pick that up if I want a little bit more body. If the hair has more wave, then I will certainly stretch it more as I'm going over. Pivot again. Wrap everything over to the other side following from the root of my parting as I wrap the hair to the other side. And I'll just continue this until as on the other side I got to the center of the back. Now after I've got each side about halfway dry, I've taken one side to the center, one side to the center. Now I'm going to continue. After I've got the second side, I'm going to continue to pivot this all the way around to this first original side. So, the first half was just to get the majority of it dry. The second half is to continue that drying and I want to make sure that's as neutral as possible and I'm just taking my time. And I'm being mindful of how I lay the brush on the head. I want the brush to just kind of skim across the head. I don't want to hit them in the head and then go. I want everything to be as seamless as possible and it just skim across the head. Now once I've got everything wrapped around, I'm going to go back and do the exact opposite. I'm going to flat wrap hair the opposite way. So, we'll start back in the middle and now I'm going to go exactly the opposite. Last time I was going left side to right side. Now I'm going right side to left side. And I'll just keep doing this back and forth and back and forth until I get everything completely dry. Already see we got a nice smooth shape to it, but it's not flat. Now to go through and do like they would do in the old school roller set days is I want to make sure I got some volume here on the crown. So, I will go through take me a flat section across the crown. I'll lay the brush right on the section. I'll pull up on the brush and rotate the brush over to create tension and pull. It's this tension and pull that as I heat the hair up pulls the natural shape out of it and as it cools it will re-harden in whatever new shape that I'm pulling it into. So I grab, I stretch, I pull forward and through and up. So down up 90 ° from the head as I roll the ends and that will give me a lot more volume right at the scalp. I mean you can already see this side has so much more volume than that side. You could certainly do this all over if you had somebody that you wanted to have a lot more volume throughout the entirety of their hair. Next section, stretch that up and through. The last section right here, brush that back, grab, stretch straight up. So, it's creating tension. I put the brush in, flip, stretch. If it's too much I unroll the brush a little bit to where I have just enough to pull, then on the very end I do a little bend. Bow I can use this same sort of methodology around the front if I have issues with the hair not wanting to flow properly like it's not cupping under like I want. I can just pull some of this hair back brush in, stretch over, pull through. And then when I get to the very end after I've got the hair hot and stretched and I pulled the natural shape out of it, I'll let that cool in whatever shape I want that to form into. Now you notice here I'm not pulling it straight up from the head. I'm pulling it down flat against the head. Because I'm not trying to get body on the sides, I only want body on the top. I'm just trying to get some control of that curl. Looks pretty good. Hit it with a little bit of cold air just to help everything set in and give it a little bit more of a natural finish.   Flat Wrap Final Look Here's our end result. I think it looks pretty good. We got everything nice and smooth and this is just with the brush just wrapping it and just a little bit of hooking. There's no ironing with this. There's no bore bristles or product, just the High-Tech Du-Boa. This gives you enough tension to make everything as smooth as you need it. When you flat wrap hair, this will help make everything neutral that make my shape neutral because I'm taking the growth patterns out of it. I'm pulling out any kind of natural cowlicks that they have or any kind of wave and I'm making everything a nice uniform speed of curl that's based upon her head shape. If I need to control something to get more volume, I just put the brush in just hook stretch let it cool in whatever shape I'm letting it harden in. If I need a little bit more refinement around the front, I can just stretch that as well. So add this to your repertoire and I think it'll make you a much better hair stylist especially when you flat wrap short hair shapes pixies, bobs, graduated bobs especially. Some additional notes: flat wrapping curly hair doesn't really work. It has to be straight or wavy. And flat wrapping works best with heat. But do not flat wrap hair with curling iron, use a blow dryer. If you want to know how to flat wrap hair no heat, it will take you a very long time and you might as well just let it air dry. So hope this helps to add a lot to your arsenal. If you like this content or have tried to flat wrap hair, leave us a review in the comments!   Tutorial