Janine Jarman is a nationally renowned celebrity stylist and founder of Hairroin Salon LA & NYC. With clientele like Fergie, Danica Patrick and the Pussycat Dolls she has been there and done that. With her charismatic energy and free spirit, Janine’s natural curiosity sparked a new business around perms. With perms generally being out of favor for over 20 years, no one was paying attention or looking to evolve the process of perming. Despite this, Janine believed in her heart that there was a market for a better perming process that removed the unpleasantries of the traditional perm that repelled many stylists as well as clients. Janine is now taking by storm her line of curl products called Curl Cult. We asked Janine to get candid with us about her line and her perspective on perms! JATAI: What is Curl Cult and how do your products create a more modern perm (include all the benefits)? Janine: Curl Cult is a texture support brand. We have a unique in-salon permanent texture service that creates effortless volumes, waves and curls. The Curl Cult process elevates the “perming” process with fewer steps, a sweeter smell and uses PisumProtexTM protection technology to give damage-free natural-looking results. Curl Cult products have a straightforward moisture-rich retail range that supports both natural curls and those permanently created.     JATAI: Why did you start Curl Cult? Janine: As a stylist for over 20 years, I really wanted to help solve for clients’ desire to have wash-and-go hair. Unfortunately, knowing what products and how to use them wasn’t always enough. Most clients needed more texture or to even out the texture they had. Traditional perms were damaging, stinky, time-consuming and messy. They haven’t evolved in 20+ years. I aimed to change that by making soft and natural permanent texture a reality.   JATAI: How is the process of doing a Curl Cult perm different from the traditional way? Janine: There are fewer steps. We neutralize right over the top of the perm solution, eliminating the need to rinse for 5 minutes, blot dry and neutralize, synonymous with perms of the past. And the scent during the process is much sweeter than anything else in the market. The results are soft and natural looking. Your Curl Cult perm grows out with you because of the gentle treatment-infused process.   JATAI: If someone wants to learn the Curl Cult process, what should they do? Janine: EASY! Just go online to CurlCult.com – go to the professional portal to sign up and take the 30-minute certification! It’s free and easy to start your Curl Cult texture journey.   JATAI: You use Fuji Papers during your perming process (thank you ). Why do you choose Fuji Papers over other end papers? Janine: Fuji Paper quality is incomparable. They are lightweight yet have extraordinary grip that is unique to the hole pattern design. Accompanied by the pop-up dispenser, it cuts my wrap time in half and ensures I have a clean connection of the ends around the rods. They are the Mercedes of perm papers, and I am now too spoiled ever to use anything else.   JATAI: Where do you see perms going in the short term and long term? Janine: I see two key factors of consumer desire driving the need of perming service. One is healthy hair and products. Using less heat and damage is becoming increasingly important as well as clean ingredients and do-no-harm products. Two is time; clients want to spend less time fussing with hair and makeup. Using less effort is driving trends forward. So a service that can eliminate daily styling will become increasingly important.   JATAI: How can someone get a Curl Cult perm? Janine: Check out our salon map at curlcult.com to find a Curl Cult certified stylist in your area. Inteviews

When it comes to perms we all know that a good end paper helps to protect the hair, evenly distribute perm solution to the hair and helps the hair to be rolled onto a permanent waving rod. While perms have been an offered service for many years, recently the same papers used for perms are being used for a different use. Completely organic, many stylists have found that end papers and specifically Fuji End Papers are great for color processing. And they are even better for color processing stubborn grey hairs. It all started with one stylist’s experiment. This experiment made a positive difference in their color services and so they informed their colleagues. When coloring hair and especially coloring grey hair, the color can start to dry out at the hairline and part because it’s more exposed to the air. The color can also drip down the face, staining the skin. To keep hair from dripping down the skin and drying out, Fuji Paper can be used in these areas. When placed at the hairline and part, the paper has great saturation (400% more than other end papers on the market) to help keep the hair moisturized. While stubborn grey hairs often take a longer processing time, the paper helps the process along resulting in better outcomes. Stylists have confirmed that using Fuji Paper in this way has improved their color processing outcomes significantly and it’s so easy to do. You can watch this video by hairstylist Ginny Bates on how she uses Fuji Paper to achieve these results.   Fuji Paper comes in various pack sizes. Each individual pack contains 500 sheets, and you can buy several packs at a time. From a single pack all the way up to 12 packs, there are a variety of options. There are also three different dispensers to make dispensing paper easier and more convenient. The wrist dispenser allows you pull papers from your wrist. The counter dispenser can hold many more sheets of paper and can be pulled out individually. Then there’s the self-dispensing box, which is disposable. Papers can be pulled out one-by-one from here as well. Fuji Paper is not like other end papers. Each sheet has small perforations which allows the paper to have 4 times the saturation of any other end paper on the market. They have a strong grip and won’t dissolve like other papers. They are made in Japan and no harmful chemicals are used during the manufacturing process making it environmentally friendly and biodegradable. If you’re looking for better results from your color processing and grey coverage services, try Fuji Paper. It will give you the surprisingly great results. Check out the process here. Product, Fuji Paper