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You think you’re a barber or a haircutter, but you’re not. You’re really this. And you can’t get away from it. If you don’t take on this role, you won’t have a robust growing business or career. The thing is, everyone is a little bit of this whether you think you are or not because you are already doing it in your daily life. Now it’s time to become more aware of what you are doing and how you can embrace it! Ivan Zoot explains more.