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When a client comes into a barbershop he is not only looking to get a haircut or a shave, but he is also looking to get an experience. Especially if you are giving a shave, the experience is even more important. The barbershop is kind of like a man cave. It’s a way for them to just escape their everyday lives. The environment plays a huge role in a client’s experience as well as what you can charge. So make sure the environment you are are creating is contributing to a great client experience. Here, Gabe Luevano explains more on this topic.