How to Sell a Shave Without Selling It

Getting new clients and retaining current clients is the key to a successful business. When you are starting a new service it's important to promote it as much as possible. For a shave, it's quite easy to introduce it to your clients without having to actually sell it. John Mosley...

You might wonder why you should choose Feather Razors over others. Besides, there are so many to choose from. Why is Feather so great? The answer? There are MANY reasons you should choose Feather. John Mosley explains why Feather is a no brainer choice when it comes to razors for...

A straight razor is the essential tool for shaving. But how many do you need? When it comes to shaving, certain straight razors are better for certain shaving situations. Whether it's getting under the nose, for a better ergonomic hold or getting in tight places, it's important to assess what...

Technique is very important to the quality of service you give. It also influences how you are perceived by your clients. From how it feels on the skin to the end result, technique plays a huge role in whether your client views you as a pro or a rookie. Here...

Barbers do you want more shaving clients? Of course you do! If you struggle to find new shaving clients, here are some ideas on how to get new clients. Chris Vaughn explains how.

What clients want in a shave is really important for customer satisfaction. You should always aim to satisfy their emotional desires when it comes to a shave. Meaning, their desire to feel comfortable and safe with you taking a razor to their skin, their desire to have a relaxing experiences,...

What? A women face shave? Who knew. Apparently, it's super popular in Japan and has been for years. Women's face shaves are not the same as men's face shaves. It's not about shaving off a woman's whisker, it's about exfoliation. It's about giving a woman glowing, clear, beautiful skin. Here's...

At the SIBE Show in Long Beach, we were giving away free shaves. Here is one man's experience getting a shave from John Mosley using the Feather Artist Club Razors. It was one 'delicious' experience!

If you're not sure whether a Feather straight razor is what you should get/use, you will want to watch this video. Hear why John Mosley believes you should use Feather Shaving Razors for serving your clients.